Friday 27 April 2012
media evalutation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product doesn’t really challenge the conventions of my chosen genre but just support the ideas of hip hop how bling and so called excess is the main aspect of it and that women are mostly objects of sexual desire I choose to present my actors in more positive and negative ways for example I use the males and the dominant figures of the video and at the same time I used the females as sexual objects and that is very present in and throughout the video
How effective is the combination of your main product and ancillary texts?
The main things that link my media pieces together is my clever use of imagery that not only link to each other but also possess a general theme to my video. The ancillary text compliment my video but also at the same time contrast with it as my ancillary texts have a very light and bright hip hop theme and my video is in turn very dark this contrast adds a juxtaposition to my media work and thus creates a good brand image to my pieces
What have you learned from your audience feedback?
I learnt from my audience when appealing to my hip-hop audience is that sex and excess sell the best most people would prefer to watch a video with flash and bling and the so called ‘hip hop big booty honeys’ than a video with a message and a political prowess towards it the reason behind this is that as an audience they seek to be withdrawn from their own life which compared to the glitz and glam of hip-hop can be very mundane they want t be transported and enticed in to a world that they only can dream of
How did you use media technologies in the construction and research, planning and evaluation stages?
Media technology was used throughout the whole of my project from the design of my album art to the magazine and also the video itself applications and software tools such as Photoshop Sony Vegas and also iPhone apps such as instgram were used to edit and alter my pictures and videos to give it the new and modern look and twist to things
kanye west - monster video railing
The start of the video is very graphic and show women hanging from their necks like pieces of meat, a very strong and sexual image to start of the video and sets the tone for the entire video a small focus is drawn to the women’s shoes hanging from the floor then the head showing she is fully hung form the floor it then cuts off to the title and the songs beats and lyrics begin
The song begins with artist rick room sat on a somewhat thrown looking chair with the women hanging around him he is depicted as a powerful yet mysterious person in the video. From what i can perceive of the way rick ross is portrayed a slight B.I.G emulation is being portrayed by him at this particular moment dress in red to symbolise power and danger and 0in a black room his position is of great power and mystery.
The second artist we see is kanye west himself and he is reciting the chorus of the song, stood in front of a lavish gold gate we notice hands trying to claw him back through the gate more notably female hands this is maybe to emphasize his female appeal or to show his distance with women a very unclear subject as of 2011 kanye has not only lost his long term girlfriend but also his mother so the degrading of women does fit a theme in his current reality of life. The nails are painted red to connate lust and danger also and a close up of his teeth show us the gold implant he had this also shows us his wealth. Later on we se kanye in a lavish bed with two females, his power and authority being shown by how the females are controlled by him as the sit in a lifeless manner on his bed dressed in all black to ad mystery to his character. Throughout the whole video we see the representation of women as objects very apparent.
Jay-z is the next artist to be shown in the video dressed in all black as well and looking very powerful his actions and stance is of great power the back is a woman again naked and dead on a coach he is seen to be very high up and wealth. The only female in the video with any power in nicki minaj but her whole power is given to her through her sexual appeal which makes you question whether she has any power at all we see a dark nicki teasing and taunting an innocent dressed in white nicki which them makes us question whether without the sexualisation would she be give such a powerful role in the video amongst such powerful men.
The ideas behind the music video is one of many to question some would see it as an attempt to be brash and controversial in the wake of an album release some would speculate that its the typical degrading of women “video vixens” that hip-hop has come to see and some would see this as an attempt to reclaim hip hop and make it an art again. With the mist of Michael Jacksons thriller in this video i can see it as an attempt to be artistically controversial in a sense that the video fits the lyrics of the song, the degrading of women goes with the mood kanye west has towards them throughout the whole of the album that they are in fact objects and his front cover that was banded justifies that to an extent the conventions remain unclear to me but the focus point of the entire video is in fact the women and the power men have over them
Thursday 26 April 2012
Tinie Tempah- Disc-Overy
Colour;- bright colours mixed with dark colour’s send a mixed message of fun and mystery the dark and light also juxtapose each other with a good and bad connotation of the album the use of dark lighting to show how the artist is mysterious and somewhat not as straight forward as you would first assume and the light colours to show how he is good and fun loving at the same time the bright colours on to the dark colours also shift the attention to the artist and make him stand out in the image the beam around him shows him as being heavenly
Lay out;- the album cover shows him in the centre to show his dominance and power he has a city in his possession to connote that he is above everything in his presence there is a vivid triangle and he is in the centre of that too the stars and the jewellery show his glamour and wealth
Language;- name is emphasised to draw the attention of the listener and to ensure he is fully aware of what he is purchasing it stands out and is very bold and brash the word “disc-ovary” is and hyphenated word of discovery showing the adventure and discovery behind the album cover
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